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A three-year study of more than 40 Fortune 500 companies found that companies focused on customer-experience design outperformed the S&P 500 by a 10-to-1 margin from 2000 to 2005.
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- Fast Company, October 2007
“Talking with potential customers to gauge interest in the product or service is most important for venture capitalists.”
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-Ruthann Quindlen, author of Confessions of a Venture Capitalist
Lisa Bertelsen Research (LBR) offers a systematic process for identifying the product that has the greatest likelihood of growth. By observing customer behavior and attitudes, our research will identify those critical customer needs that are not being met in the marketplace.
This research is the insurance policy all entrepreneurs should invest in. It helps you identify customer problems and then limit the product complexity to only those features that are essential. This provides immediate ROI: 1) mitigation of risk and 2) preservation of capital.
By incorporating design and market research into the product development lifecycle, you reduce your investment risk by involving customers early in that process. This discipline will help you understand your customers at a very visceral level, as well as those features that are valuable to them and the ability to course correct to ensure that your current and future products fit that bill.
